I run commercial planning at Nahdi — revenue forecasting, vendor strategy, and the mechanics of making sure a large retail healthcare operation actually hits its numbers.
I'm a commercial planning professional based in Jeddah, working across revenue strategy and vendor management for Nahdi Medical — Saudi Arabia's largest pharmacy retail chain.
Most of my work sits at the intersection of finance and commercial operations: annual planning cycles, trade deal structures, performance tracking, and the constant work of keeping large supplier relationships commercially sound. Nahdi is the largest pharmacy retail chain in Saudi Arabia, so the problems are rarely simple.
Before moving into planning, I spent years on the commercial side of retail healthcare — category management, pricing, and business development. That background makes a difference when you're building plans that people actually have to execute.
I hold CPCA, CPCM, and CSCP certifications. The supply chain and commercial planning disciplines behind them genuinely shape how I think about problems.
Annual and quarterly commercial planning cycles — building the numbers that link business strategy to what actually gets sold. Forecasting, budgeting, and performance tracking against commercial targets.
Managing supplier relationships across the retail channel — trade terms, deal structures, annual negotiations, and making sure the commercial terms on paper translate into real margin performance.
Connecting operational planning to commercial direction — pricing frameworks, channel strategy, and cross-functional work between finance, operations, and the commercial team.
From category management to revenue planning — always on the commercial side of retail and healthcare.
Open to commercial planning discussions, advisory conversations, or the right leadership opportunity. If there's a real reason to talk, I'll make time.